The Growth Lab

PE firms apply digital due diligence to IFA acquisitions. Here is what they look for, what it means for your multiple, and what to build before it starts.

The complete pre-launch to 90-day SEO checklist for multi-location businesses opening a new office. Every task, in order, with nothing missed.

Nobody defines organic growth infrastructure. Here is what it actually means, why it matters more than campaigns, and how to tell if you have it.

What to look for, what to avoid, and the questions that separate specialist agencies from generalists. A guide for multi-location service businesses.

SEO pricing for multi-location service businesses: what it actually costs, what drives the price, and why the cheapest option is usually the most expensive mistake.

Why your HVAC or construction business exits at 3x when it could exit at 6x. The five valuation factors killing your exit multiple, and what organic growth infrastructure actually does to fix them.

Most multi-location SEO programmes don't fail because SEO doesn't work. They fail for the same four reasons, in the same order.

Opening a new office doesn't automatically mean ranking in a new market. Here's what Google is actually evaluating when it decides which law firms to surface — and where most multi-location firms fall short.

Most IFA practices have a Google Business Profile. Most are set up wrong, managed by nobody, and generating a fraction of the enquiries they should be. Here's what to fix first.