Your waiting room should be full. Your hygienists should be booked out. Your treatment coordinators should be having conversations about implants and Invisalign daily.
Instead, you're relying on the same patients you've had for years. New patient enquiries trickle in. The practice down the road — the one with the flashy website and dozens of Google reviews — seems to be hoovering up everyone new to the area.
The difference isn't clinical skill. It's visibility.
When someone moves to a new area, gets toothache, or finally decides to fix the smile they've been self-conscious about for years — they search.
"Dentist near me." "Emergency dentist [town]." "Invisalign [area]." "Best dental implants [city]."
These are patients ready to book. High intent. High value. And if you're not showing up, your competitors are.
Most dental practices have a website built five years ago, a Google listing they set up and forgot, and a handful of reviews that haven't grown in months. That's not a visibility strategy. That's hoping for the best.
When someone searches for a dentist in your area, you need to own that result. Not just appear — dominate. Google Business Profile optimisation, local signals, and the authority that tells Google you're the practice to recommend.
"Dentist near me" matters. But the real value is in treatment searches.
Patients searching for implants, Invisalign, veneers, or composite bonding aren't just looking for any dentist. They're looking for expertise. And they're willing to travel — and pay — for the right provider.
We build content that captures these high-value searches and positions your practice as the specialist choice.
Dentistry runs on trust. Patients are nervous. They're choosing someone to put sharp instruments in their mouth. Reviews aren't just social proof — they're the reason someone picks up the phone.
Most practices ask for reviews inconsistently, if at all. We build systems that generate them automatically, from the patients most likely to advocate for you.
Traffic means nothing if it doesn't convert. We build websites and landing pages designed to turn visitors into bookings — clear calls to action, trust signals, and content that answers objections before patients have to ask.
If you operate multiple practices — or you're planning to expand — the opportunity compounds.
Each location dominates its local market. Treatment content builds authority across the brand. Systems built once work at every site.
Most dental groups treat each practice as a separate marketing problem. We build infrastructure that scales — so practice five benefits from everything you've already invested in, not starting from zero.
NHS practices often survive on allocation and legacy patients. But if you're building a private list — or you're fully private — visibility is everything.
Private patients choose. They research. They compare. They read reviews and look at before-and-afters before they ever call.
If you're not showing up in that research phase, you're not in the consideration set. And if you're not in the consideration set, clinical excellence doesn't matter — they'll never find out.
We work with dental practices who: