Your firm does excellent work. Your clients are happy. Referrals come in.
But referrals aren't predictable. They don't scale. And they don't fill the gaps when a big client moves on or a key referrer retires.
Meanwhile, people in your area are searching for solicitors right now. Conveyancing. Divorce. Employment disputes. Wills and probate. Personal injury.
High-intent searches from people ready to instruct. The question is whether they're finding you — or the firm down the road with better Google visibility and more reviews.
Law is local and trust-driven. People want a solicitor they can meet, who knows the local courts, who comes recommended.
But "recommended" has changed. Before someone asks a friend, they search. Before they shortlist firms, they read reviews. Before they pick up the phone, they've already decided who looks credible and who doesn't.
Most law firms have a website that lists practice areas and partner bios. That's not a visibility strategy. That's a digital brochure — and brochures don't rank.
When someone searches "solicitors near me" or "family lawyer [your town]," you need to own that result. Google Business Profile optimisation, local authority signals, and the infrastructure that tells Google you're the firm to recommend.
General searches matter. But the real value is practice-specific.
"Divorce solicitor [area]." "Unfair dismissal lawyer." "Conveyancing solicitor [town]." "Personal injury claims."
These searches have intent — and value. A single personal injury case can be worth tens of thousands. A conveyancing instruction leads to repeat business for years. Employment disputes often come from business owners who need ongoing legal support.
We build content that captures these searches and positions your firm as the specialist choice.
Legal services run on trust more than almost any other sector. People are handing you their divorce, their injury claim, their business dispute. They need to trust you before they've ever met you.
Reviews are how trust scales. Most firms have a handful, scattered across Google and random directories. We build systems that generate reviews consistently, from the clients who'll advocate loudest.
Other professionals refer legal work — accountants, financial advisors, estate agents, HR consultants. When they search for a solicitor to recommend to their clients, do they find you?
Being visible to referrers is as valuable as being visible to clients. We build authority that works for both.
If you operate multiple offices — or you're planning to expand — visibility infrastructure compounds.
Each office dominates its local market. Practice area content builds authority across the firm. Systems built once work at every location.
Most multi-office firms treat each branch as a separate marketing problem. We build infrastructure that scales — so your newest office benefits from everything you've already built.
Not all legal work has the same search demand. The highest-volume, highest-value opportunities:
Conveyancing — High volume, competitive, but highly local. Dominate your postcode and the work flows.
Family Law — Emotional, high-intent searches. People need help now and they're researching carefully before choosing.
Personal Injury — Extremely competitive nationally, but local searches are underserved. High case values justify the investment.
Employment Law — Employees search when they're in crisis. Employers search when they need ongoing support. Both are valuable.
Wills & Probate — Lower urgency, but high lifetime value. The client who makes a will becomes the client who needs probate, property advice, and estate planning.
We work with law firms who: