You've worked with agencies before. You know how it goes.
A senior person sells you. A junior person delivers. Your account gets passed around. Nobody really understands your business. Reports arrive monthly, full of metrics that don't connect to revenue.
Rhetoric Studios is an SEO consultancy in Leeds for multi-location service businesses who want senior expertise applied directly to their organic growth. 14+ years in search. £6M+ in organic budgets managed. Clients from page two to #1 positions across five regional markets.
Agencies sell scale. They need account managers, project managers, processes, and overhead, all of which gets baked into your retainer while diluting the expertise that actually moves the needle.
A consultant gives you direct access to senior thinking. No layers. No handoffs. No explaining your business to a new person every six months.
You get the strategist in the room, not a filtered version of their recommendations passed through three levels of account management.
For multi-location service businesses in Leeds and across Yorkshire, this matters more than most. Your challenges are specific: making SEO work across multiple offices, building local visibility in each market, connecting organic traffic to actual enquiries at each location. These need someone who has done it repeatedly, across regulated and complex sectors.
14 Years in Digital. £6M+ in Organic Budgets Managed. I started at Search Laboratory in Leeds. Worked at McCann Manchester. Led SEO at 26 Digital managing budgets north of £6M for clients including British American Tobacco, Moonpig, and St. James's Place. Enterprise, international rollouts, complex B2B buyer journeys, and technical implementations that took months to execute.
Now I work directly with businesses across Leeds and Yorkshire who want that calibre of expertise applied to their specific growth challenge.
Strategy, Not Tasks. Every engagement starts with a diagnostic. Not a proposal deck. A clear-eyed assessment of where you are, where the gaps are, and what the priority actions are. Whether that's fixing technical foundations, building local visibility infrastructure, or creating content systems that compound, we focus on what moves your business forward.
Direct Access. When you have a question, you ask me. When there's a decision to make, we make it together. When something needs doing, I either do it or bring in a specialist I trust. Short feedback loops. Context that doesn't get lost in translation.
Commercial Focus. SEO only matters if it drives revenue. Everything I do is measured against commercial outcomes, not vanity metrics. That means tracking and attribution that connects marketing activity to actual enquiries and revenue. If we can't demonstrate value, we'd rather tell you than hide it in a report.
Multi-Location Expertise. Most SEO consultants have experience with single-location businesses. The work I specialise in is different. Making organic search produce results at Location 1 and Location 8 and every office in between. Building systems that scale. Creating infrastructure that compounds across the whole portfolio.
Professional Services: Law firms, accountancy practices, IFA firms, financial planners. Multi-office operations where each location needs independent visibility and a reliable enquiry pipeline.
Healthcare: Dental practices, physiotherapy clinics, aesthetics clinics, care homes, veterinary practices. Businesses where patients search locally and trust is built before the first appointment.
Trades: Construction companies, HVAC businesses, plumbing and electrical contractors. Businesses across Leeds and West Yorkshire that have outgrown word of mouth and need organic visibility that fills the diary.
If your business operates one location and wants to dominate your local market, we can help with that. If you operate multiple locations and want each one generating its own enquiries through organic search, that is where we do our best work.
A multi-location professional services firm came to us ranking on page two for their most important commercial terms. Within 90 days, non-branded organic sessions were up 36%. Within 12 months, they held #1 organic positions across all five regional markets. Commercial enquiries grew 10% year on year. Organic users up 40% year on year. AI search visibility established with placements in ChatGPT and Google AI Overviews.
A local service business with strong operations but almost no online visibility was generating single-digit enquiry calls per month. Within 3 weeks of implementing a systematic local growth strategy, monthly calls jumped to 30-40. Within 12 months: over 55 inbound calls per month, 700+ calls in a single year. The business went from solo operator to a full team and opened a second location.
This works best for multi-location service businesses operating 3-50 locations who’ve outgrown the DIY approach but don’t necessarily need a full agency team. Founders and marketing leads who want a strategic partner they can think alongside, not just a vendor who sends reports.
If you are early stage and need a basic SEO setup, there are good agencies who can help with that. If you have multiple locations and want someone who has spent years solving the specific problem of making organic search work at scale across all of them, that is what we do here.
How is working with an SEO consultant different from an agency? You work directly with the person doing the strategic thinking, not a junior executing a playbook. There is no account manager layer, no handoffs, no context lost in translation. The person who diagnoses the problem is the same person who designs the solution and oversees the execution.
What does SEO consultancy cost in Leeds? Every business starts from a different position, which is why I do not quote a number without context. I price based on the work required, not on packaged tiers. A Growth Clarity Session will give you a specific picture of where you stand, what needs to happen, and what the investment looks like based on your actual situation.
Do you do the implementation or just advise? Both. Some clients want strategic direction and have an internal team to execute. Others want end-to-end delivery. I flex depending on what your business needs. Where specialist execution is required, such as technical development or digital PR, I bring in people I trust.
How do you measure success? Commercial outcomes. Not rankings alone, not traffic alone. We track the chain from visibility to enquiries to revenue. That means proper analytics and attribution so you can see exactly which channels, pages, and locations are generating results.
Can I get an audit before committing to a retainer? Yes. An SEO audit is often the right starting point, especially if you’ve had previous agency work and want a clear picture of where things actually stand. It covers technical foundations, content, local visibility at each location, and competitive positioning.
Do you work with businesses outside Leeds? Yes. I’m based in Leeds and many of my clients are in Yorkshire, but I work with multi-location businesses across the UK. The methodology works the same regardless of geography.
