You've worked with agencies before. You know how it goes.
A senior person sells you. A junior person delivers. Your account gets passed around. Nobody really understands your business. Reports arrive monthly, full of metrics that don't connect to revenue.
There's a better way.
Agencies sell scale. They need accounts managers, project managers, processes, and overhead — all of which gets baked into your retainer while diluting the expertise that actually moves the needle.
A consultant gives you direct access to senior thinking. No layers. No handoffs. No explaining your business to a new person every six months.
You get the strategist in the room — not a filtered version of their recommendations passed through three levels of account management.
I've spent nearly a decade and a half in this industry. Started at Search Laboratory. Worked at McCann Manchester. Led SEO at 26 Digital managing budgets north of £6M for clients like British American Tobacco, Venafi, and St. James's Place.
I've done enterprise. I've done international rollouts. I've done complex B2B buyer journeys and technical implementations that took months to execute.
Now I work directly with businesses who want that level of expertise without the agency markup — and without the politics that comes with it.
Strategy, Not Tasks
I don't sell hours. I solve problems. Whether that's fixing technical foundations, building local visibility infrastructure, or creating content systems that compound — we focus on what actually moves your business forward.
Direct Access
No account managers. No project coordinators. When you have a question, you ask me. When there's a decision to make, we make it together. When something needs doing, I either do it or bring in a specialist I trust — not whoever's available on the agency bench.
Commercial Focus
I've worked with businesses doing £300k and businesses doing £300M. The constant is this: SEO only matters if it drives revenue. Everything I do is measured against commercial outcomes, not vanity metrics.
I work best with:
