Every recruitment agency knows they should be better at business development. More systematic outreach. Better follow-up. Proper pipeline tracking. But the reality is usually a mess.
Client leads sitting in inboxes. Prospects contacted once then forgotten. No visibility on who's spoken to whom. Business development that depends entirely on individual consultants remembering to follow up.
Your CRM should be your business development engine. Instead, it's probably just a candidate database with some client records bolted on.
Recruitment agencies are brilliant at delivery. Fill the role, get paid, move on. But building a client pipeline? Nurturing prospects over months? Systematic business development? That's where most agencies struggle.
The result: feast and famine. Busy periods where everyone's head-down on live roles. Quiet periods where suddenly everyone remembers they should be developing new business. Panic outreach. Then busy again. The cycle repeats.
Systematic client development breaks this cycle. But it requires infrastructure most agencies don't have.
Pipeline Visibility — Where are your opportunities? Who's talking to which prospects? What's the value of your BD pipeline? We build visibility so you can manage business development like you manage desks.
Lead Capture and Routing — When a potential client enquires through your website, what happens? Who gets notified? How fast? We ensure leads flow into your CRM properly and reach the right person immediately.
Follow-Up Sequences — Most clients don't buy on first contact. They need nurturing — useful touchpoints over weeks or months until they're ready. We build sequences that keep you front-of-mind without requiring consultants to remember every prospect.
Client Relationship Tracking — Which clients haven't heard from you in 90 days? Who's due a check-in? Where are the repeat business opportunities you're missing? CRM should surface these — not rely on consultants remembering.
Win/Loss Analysis — Why do you win the briefs you win? Why do you lose the ones you lose? Data that helps you improve your pitch, not just track your numbers.
When a hiring manager fills in your contact form or calls your office, the clock starts. Respond in minutes and you're the proactive agency they want to work with. Respond in days and you're one of many.
Your CRM should enable speed:
We optimise for speed because in recruitment, being first often means winning.
Most recruitment "nurture" is terrible. Generic newsletters nobody reads. Mass emails about roles the recipient doesn't care about. "Just checking in" messages that add no value.
Effective nurture is different. Market insights relevant to their sector. Salary data they can actually use. Introductions to candidates they might want to meet — even if there's no live role.
We help you build nurture that positions you as valuable, not annoying. Sequences that give before they ask. Touchpoints that earn the right to pitch.
Multi-location agencies face BD challenges that single-office recruiters don't.
Who owns which client relationships? What happens when a Manchester client has a London role? How do you prevent multiple consultants approaching the same prospect?
We build systems that handle multi-branch reality:
Your marketing generates leads. But which marketing? And do those leads become clients?
Most agencies can't connect the dots. They know they got some enquiries last month. They know they won some new clients. But which enquiries became clients? Which channels deliver clients that stick?
We build attribution that shows real ROI:
Business development systems only work if consultants use them. And consultants are busy filling roles — BD admin feels like a distraction from billing.
We design for this reality:
Recruitment agencies who want systematic business development, not feast-and-famine cycles. Multi-branch operations needing pipeline visibility across locations. Agencies whose marketing generates leads that don't convert. Teams ready to build BD infrastructure, not just rely on individual hustle.