When someone searches for what you do in your area, your Google Business Profile is usually the first thing they see.
Not your website. Not your social media. Your GBP — sitting right there in the map pack, with your photos, your reviews, your opening hours, and a button to call you directly.
Most businesses set it up once and forget it. Maybe update the hours at Christmas. Wonder occasionally why competitors seem to show up above them.
Your GBP isn't a set-and-forget listing. It's your most valuable piece of digital real estate. And it needs to be managed like one.
For local searches, Google often answers the question before anyone clicks through to a website.
"Plumber near me." "Dentist [area]." "Best Italian restaurant [town]."
The map pack appears. Three businesses. Photos, reviews, distance, opening hours. Most people make their decision right there — call one, maybe two, and book whoever answers.
If you're not in that pack, you're invisible. If you're in it but look worse than competitors, you're losing calls you'll never know about.
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Complete Optimisation — Every field filled. Every category selected. Every attribute that applies to your business. Most profiles are 60% complete — that's 40% of relevance signals you're leaving on the table.
Photos That Convert — Not stock images. Not a logo uploaded in 2019. Fresh, genuine photos that show what you do, where you do it, and why someone should choose you. Google rewards profiles that add photos regularly. More importantly, customers trust businesses that look real.
Posts & Updates — GBP has a posting feature most businesses ignore. Regular updates signal activity to Google and give customers reasons to engage. Offers, news, events — content that keeps your profile alive.
Q&A Management — Anyone can ask questions on your GBP. Anyone can answer them too — including competitors posting wrong information. We monitor and manage Q&A so you control the narrative.
Review Response — Every review deserves a response. Positive reviews get thanked. Negative reviews get handled professionally. Silence looks like you don't care — or aren't paying attention.
Insights & Reporting — How many people saw your profile? How many called? How many asked for directions? We track what matters and show you how visibility translates to action.
One profile is manageable. Ten is a job. Fifty is a nightmare.
Most multi-location businesses have inconsistent profiles across their network. Some optimised, some forgotten. Reviews answered at one location, ignored at another. No central visibility into what's working.
We build systems that manage every location consistently:
Your newest location gets the same attention as your flagship. Your busiest manager doesn't have to remember to update the Christmas hours.
Businesses who rely on local customers finding them through search. Who have tried managing their GBP themselves and let it slip. Who operate multiple locations and need consistency at scale. Who understand that their GBP is often more important than their website.
