The Growth Lab

Why your HVAC or construction business exits at 3x when it could exit at 6x. The five valuation factors killing your exit multiple, and what organic growth infrastructure actually does to fix them.

Most multi-location SEO programmes don't fail because SEO doesn't work. They fail for the same four reasons, in the same order.

Opening a new office doesn't automatically mean ranking in a new market. Here's what Google is actually evaluating when it decides which law firms to surface — and where most multi-location firms fall short.

Most IFA practices have a Google Business Profile. Most are set up wrong, managed by nobody, and generating a fraction of the enquiries they should be. Here's what to fix first.

Your digital presence looks different at every location. This 90-minute audit tells you exactly where each one stands — across Visibility, Trust, Conversion, and Replication — before you spend another penny on marketing.

Your best clients are already referring you. The question is whether your digital presence is good enough to catch that intent when it arrives at Google.

Most multi-location SEO programmes fail for the same reason. They start at Phase Three. Here's what the four phases actually are — and why the sequence matters.

19,766 financial promotions amended or withdrawn by the FCA in 2024. Compliance isn't the reason to avoid marketing. It's the reason most of your competitors already have.

Your IFA broker doesn't ask about your website. Sophisticated acquirers do. Five questions to sense-check your digital footprint before you go to market.